Social media has changed the way of product promotion in the past decade, making it easier to reach prospective customers. From being just a channel for communication, it has turned into one of the most powerful digital marketing tools. Although it has been cost-effective in so many ways, in recent times, it has also been difficult to reach customers due to a multitude of reasons. Social media channels being cluttered with promotional posts has been one of the primary reasons, along with issues of targeting the appropriate audience that can generate leads and revenues.